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XR Today’s Virtual Reality Guide for Enterprises

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Virtual reality (VR) is one of four key forms of immersion, with others including augmented, mixed, and extended reality (AR/MR/XR). The concept captured the world’s attention after introducing VR headsets for gaming and entertainment. Recently, new virtual reality guides have helped many navigate the expanding world of immersive tech.

The sector is estimated to reach a value of roughly $57.55 billion USD by 2027, according to research. These days, VR is skyrocketing in popularity, with people exploring it not just for fun, but innovation, collaboration, and business.

VR Makes Headlines

VR has largely driven news of the Metaverse, namely as cutting-edge headsets have debuted in markets. Flagship products such as the Meta Quest Pro, Pico 4 and Pico 4 Enterprise, and HTC VIVE Focus 3 and Flow devices have recently hit shelves, sparking interest in the emerging technology.

In 2012, the first Oculus Rift emerged, triggering a burst of excitement followed by relative silence from consumers. However, when the pandemic struck in 2020, it became a critical tool for keeping people connected, engaged, and creative.

To date, around 80 percent of businesses say they have considered investing in VR, reports show. Global market leaders have already leveraged VR for their business agendas.

For example, enterprises have deployed VR for upskilling and training new hires. Accenture and Bank of America have tapped VR after purchasing 60,000 and 30,000, respectively. Much of Accenture’s work has involved creating a Metaverse Continuum Group for helping enterprises leverage XR technologies.

Varjo Technologies has also used VR to train pilots with its cutting-edge Aero headsets. The Helsinki, Finland-based firm’s latest headset provides industry-leading immersion for aviation professionals with such realism, they can earn credits for their pilot licence training.

Here are some key things to look for when brushing up on the latest virtual reality guides.

Virtual Reality Guides: Case Studies

VR provides fully immersive experiences with headsets that surround the user’s sight and hearing. These experiences connect people to simulated virtual worlds, visualised data, and collaborative platforms to connect with others.

The technology also combines high-definition visuals, inward and outward-facing sensor tracking, and software to analyse human-computer interface (HCI) interactions, along with other tools.

Currently, VR is finding its footing in various industries. In automotive, BMW unveiled a massive mixed reality (MR) experience combining real-world driving conditions with hyperrealistic immersive experiences.

Conversely, Germany automotive VR firm holoride also debuted its entertainment platform for passengers, allowing users to play video games using real-world driving data.

VR Trends for 2022

The number of global VR startups increased by over 14 from 2020 and 2021. Immersive reality has become a powerful trend in the business landscape, and as technology becomes more affordable, more companies are getting involved. Some of the major trends taking place in VR are:

Risk-Free Training

VR in training and educational experiences simulate real-life situations without risk. Companies like Moth+Flame and Motive.io offer new hires training for construction sites and post-traumatic stress disorder (PTSD) without any dangers.

VR Collaboration

Following Meta’s pivot to the Metaverse, more companies began looking at VR as a way to stay connected, particularly during the pandemic. VR is now rapidly emerging as an excellent alternative to video conferencing and calls. With VR firms such as Virbela, teams can collaborate on projects, sharing the same virtual space as their colleagues for lessons and projects.

Customer Service

VR could also pave the way to a new era of customer service. Since the pandemic, companies have had to find new ways to interface with their customers. VR experiences could allow customers explore new products on metaverse platforms such as NIKELAND or Timberland’s Fortnite platform or test off the plan housing before they are built.

AI Integrations

AI and VR are becoming increasingly connected. Intelligence makes it easier for VR solutions to track movements and deliver valuable content at speed to users. Enhanced AI solutions from companies such as Varjo and Tobii pave the way for things like eye tracking at incredible speeds and better sensor or haptic feedback controls.

Enhanced Headsets

Headsets and the technologies connected with them in VR are becoming more effective and efficient. Lightweight headsets such as HTC VIVE’s Flow headsets are becoming increasingly common, and many explore higher resolutions and better degrees of freedom for immersion.

VR Events

VR companies have also begun hosting events on several key metaverse platforms. The platforms have showcased VR’s potential as an alternative to in-person events without losing interpersonal interactions.

Major firms such as Decentraland, Arthur, and room have leveraged their platforms to rally thousands of simultaneous users for major global events. Further technologies under development from XR firm Improbable aim to increase the number of real-time users for massive multiplayer-like experiences.

Virtual Reality Guide: Reviews and Comparisons

Reviews also serve as a guide to virtual reality for potential customers of headsets and devices. Many people rely on consumer-facing devices such as the Meta Quest and Pico Interactive lineups. Both host their respective app stores and offer sideloading capabilities for developer apps.

Additional enterprise-facing devices have also opened fresh competition and expanded the market in 2022. These include devices such as the Lenovo ThinkReality VRX, Pico 4 Enterprise, and Meta Quest Pro, among others.

Although navigating the VR  market can feel intimidating for some, these are some key considerations:

Content Type

Those seeking to join collaborative VR spaces can access them with suitable headsets. Purchasers must remain aware of the kind of headset best suited for these use cases.

Some may prefer tethered devices for more increased functionality and graphics processing in gaming, while other prefer standalone, out-of-the-box immersive experiences. The latter are more portable, lightweight, and compatible for regular, everyday operations.

Performance

Other things to consider when buying a VR device include peripheral attachments and specifications for the headset. One should ask about the processor, if it has six degrees of freedom (6DoF) for full body tracking, hand and eye tracking, foveated rendering, WiFi 6, and other perks.

Customers should also consider other critical options. These include weight, pixels per inch (ppi), battery life, aftermarket accessories, and security to protect the device from theft.

Conclusions on Virtual Reality Guides

VR has become a major development for companies seeking digital transformations. Over the last couple of years, VR has transitioned significantly. It has moved from entertainment value to a fully-fledged device for meetings, productivity, and creative content.

In the business landscape, VR can help to bring us together like never before. The technology can unlock new levels of creativity, and even pave the way for stronger interactions between teams. The proper guide to virtual reality will act as a compass for those navigating this expansive market.

 

 

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