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The Benefits of AR/VR as a Marketing Tool


XR Today’s Rory Greener hosts Sam Field, Director of Creative Technology, Yahoo.

Watch and subscribe on YouTube.

In this session we discuss:

  • The conception and execution of the ‘Charli Cohen x Pokémon’ collection and the Electric City project.
  • What are the benefits of an interactive advertising tool, such as AR/VR or MR?
  • What role will NFTs, the Metaverse and blockchain tech play in immersive advertising?

If you’re looking for more information on this topic, visit Yahoo’s business page.

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